Keywords have always and continue to be fundamental aspects in search engine rankings. When optimising a site, you will always hear about the importance of keywords. These are words that online visitors use to search for services or merchandise. It is essential to research the keywords that will benefit your site during search results. Getting […]
Archives for February 2016
Reputation management is key when you have an online business. Your online reputation, which consists of reviews, competitors’ claims, forum discussions, and much more, directly affects not just how individual consumers view you, but how the Internet does: up to 10% of Google’s search engine ranking is based on reviews and reputation, for example.
The relationship between search results and web traffic is the reason companies spend money on SEO. Organic search results are page listings on search engines that appear when online users run queries. These results usually have relations to the search terms in use. Search engine optimisation seeks to increase a site’s position in these natural […]
An effective ad has to follow certain rules. Keywords are some of the features that will determine how you structure an advert for any pay per click campaign. They have different variations when it comes to paid search advertising, with matching keywords and adverts makes it possible for your ad to show up when users […]
April 21, 2015—the date of the big Google mobile-friendly algorithm update. Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.
Mobile websites have become critical parts of online visibility. The use of mobile device to access websites continues to increase exponentially. Businesses and individuals in need of websites have to consider mobile users. Responsive web design makes it possible to come up with sites that are capable of adapting to specific mobile devices.
We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure […]
Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers! You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results. If you seek to increase your site traffic and convert more […]