Not all websites are without a fault or two, especially if they are new. You may look back on the web design and realise that you’ve forgotten an element, or your whole website might not actually be appealing to your audience.
Archives for May 2016
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their […]
In an inbound marketing strategy, pay per click might be the last thing most business owners would think of. On the contrary, when coupled with a solid organic search strategy, PPC can yield great results for your website.
Most people know that having a high click-through rate is important for a business’ online marketing efforts. Some, however, may not be aware that click-through rates mark the difference between which ads get shown and which don’t. Coupled with a solid SEO strategy, determining ways to improve upon your ads’ click-through rate can bring more […]
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is […]
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will […]
Time and again, arguments have been made for and against paid advertising, especially if a business is already working on their SEO. Some businesses may choose to focus on SEO, as they believe that they can reach out to a wider audience without spending a penny.
From an accessory advertising tactic, content marketing has grown to become a focal point of modern marketing. In fact, marketing experts foresee that content marketing will be a $300 billion industry by 2019. This just goes to show how much importance businesses are now putting in having valuable content in their websites.