The optimisation and performance of your site depend heavily on how visitors can load the page and download content. Users who get frustrated by slow pages always seek alternative sites, leading to lost sales. Internet marketers have discovered that you can raise your conversion rates by at least 7 percent if your site is faster since it will increase page views, not to mention customer satisfaction and loyalty. An expert in SEO can help with strategies such as minimising HTTP requests, keeping server response times down, enabling compression, and facilitating browser caching.
Linking to Government and Educational Sites
Off-site factors like backlinks have a significant impact on your site’s SEO due to their higher weighting in search engine algorithms. The quality of your links also matters a lot as is their relevance since search engines consider them to be independent votes of confidence on your website. Also, the pagerank of the linking site matters, which is why linking to established educational and government websites will help in your optimisation goals.
Maximising Your Presence in Social Platforms
Social media presence is a great way to grow your business. Apart from showcasing your brand, social media marketing will portray it as a trustworthy one. It will also increase your ROI, expand sales volumes, and enhance search engine rankings and traffic. Working with a digital marketing firm is what you need to improve your presence on social media sites.Top social media optimisation strategies are content creation and devising an elaborate social media strategy.
Monitoring the Uptime of Your Website
If you place reliance on your site for sales and communication, ensuring that it is up and running at all times is paramount. A monitoring policy is what you need to make sure that it is always accessible to clients and other outside parties. Remember that error messages and difficulties whenever people want to access it will lead to loss of revenue and a diminished reputation. Also, search engines will give your site less priority during searches if it has a high bounce rate. Today, there are various plugins and other services that monitor uptime. Your internet marketing specialist will help you choose the most appropriate one to use.
25 Ways to Grow Your Social Media Presence, Forbes
5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing, Business 2 Community