For some businesses, SEO might seem like an untameable monster, with its intimidating degree of complexity and instability. Looking at SEO at its core, however, you’ll learn that it’s something less intimidating. In fact, working on these simple yet important elements can go a long way for your business.
Every SEO strategy requires both on-site and off-site efforts to ensure that your website will be ideal at the eyes of search engines and your users.
At the core of every online marketing strategy, producing quality content is something that can either make or break the life of your brand. Though it’s undoubtedly an important part of SEO, quality content also serves a variety of functions for your brand. Your content presents to your visitors your expertise in your particular craft, thus giving them a reason to trust your brand.
With this in mind, it’s not enough that your content isn’t simply good. It must be useful, original, insightful, well-written, well-researched, and, more importantly, relevant for your audience.
Calculating Conversion Rate
The simplest and most effective way to measure SEO performance and success is by looking at your website’s conversion rate. In simplest terms, a conversion is often measured whenever a website visitor takes an action on your website. Measuring this performance helps you track unique events or thresholds that consequently set a benchmark for your site’s performance.
Before thinking about the more technical aspects of SEO, you must first consider investing in a solid content marketing strategy. In fact, it’s recommended that you prioritise the production of content quality, and your website will consequently find its way at the top of the search engine results page.
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