A robust job market, rising consumer confidence, and a moderate improvement in the supply of mortgage credit have led to the dramatic recovery of the U.S. housing market. Indeed, many regions across the country are witnessing a building boom in both residential and commercial real estate. Additionally, housing prices are rising in many areas across […]
PPC can be very effective if the strategies used are right. Going about pay per click without a clearly laid out plan will lead to money wastage. Creating a suitable plan will get you closer to achieving specific marketing goals. Identify the needs of your website and come up with a workable blueprint to get […]
Selling products online is big business, but it only works if the e-commerce site is up to par. Creating an e-commerce website can be quite challenging, and most people get some things wrong. One mistake that is fairly prevalent on most e-commerce sites is the use of duplicate content. The presence of duplicate content on […]
Home buyers and sellers are constantly on the lookout for a real estate agent or broker to assist them during the buying and selling processes. According to recent statistics from the National Association of Realtors (NAR), a staggering 88% of home buyers purchased their home through a real estate agent or broker—a share that has […]
Unlike other forms of content marketing, e-commerce marketing strategies don’t just focus on driving visitors to sites. With just a few words, great writers can raise brand awareness, convince shoppers to buy products, and generate articles that users share throughout social media. As it’s rare for any website visitor to enjoy a ‘hard sell’, striking […]
The navigation of a website is one of the components that influence SEO and conversions. When users enter a particular site, they must be able to find their way around without struggling. Complex navigation is one of the leading causes of high bounce rates. One way to improve the navigation of your site is to […]
Not all websites are without a fault or two, especially if they are new. You may look back on the web design and realise that you’ve forgotten an element, or your whole website might not actually be appealing to your audience.
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their […]
In an inbound marketing strategy, pay per click might be the last thing most business owners would think of. On the contrary, when coupled with a solid organic search strategy, PPC can yield great results for your website.
Most people know that having a high click-through rate is important for a business’ online marketing efforts. Some, however, may not be aware that click-through rates mark the difference between which ads get shown and which don’t. Coupled with a solid SEO strategy, determining ways to improve upon your ads’ click-through rate can bring more […]