In an inbound marketing strategy, pay per click might be the last thing most business owners would think of. On the contrary, when coupled with a solid organic search strategy, PPC can yield great results for your website.
Other than this, PPC is riddled with numerous myths and misconceptions that put its effectiveness in question. Once you realise the truth, you can see how much this strategy can benefit your business.
Some believe that inserting as many keywords as possible is an ingredient for higher traffic. Though this approach attracts more traffic totals, the traffic isn’t necessarily of high quality. Thus, it’s best to choose particular keywords that are focused on your intended audience.
Relying on Dynamic Keyword Insertion
Though dynamic keyword insertion can help bring new visitors to your website, this does not necessarily equate to high-quality ads. For one, using long-tail keywords can generate a generic ad. Furthermore, using DKI multiple times in one ad often results in repetitive and spammy ads.
Not Discerning between Local and International PPC
It’s easy to assume that conducting an international PPC campaign is the same as a local PPC campaign. Keep in mind, though, that an international campaign will have its own currency, language, culture, and demographics. It should be able to customise parameters for local tastes.
Putting Importance in the Quality Score
While the quality score is an important metric in the effectiveness of your ad, remember that this is not the main goal of your campaign. In the end, your ads should invite newer visitors into your website and ideally entice them to buy your products and services.
7 Myths About PPC Advertising Dispelled, Business 2 Community
Your Topmost Misguided Myths About PPC…BUSTED, HubSpot