Link building is something that has grown quite difficult in recent years, now that Google has been hell-bent on devaluing links in its algorithms. Backlinks are still a hugely important ranking factor for SEO, though Google is opting for ones that are natural and with content worth linking to.
As SEO professionals would tell you, staying abreast on the latest changes in Google’s algorithm is an essential factor for your SEO efforts. This is not an easy task, though: Google tends to change its search algorithm over 600 times, each year having more updates than the year before.
For some businesses, SEO might seem like an untameable monster, with its intimidating degree of complexity and instability. Looking at SEO at its core, however, you’ll learn that it’s something less intimidating. In fact, working on these simple yet important elements can go a long way for your business.
Selling products online is big business, but it only works if the e-commerce site is up to par. Creating an e-commerce website can be quite challenging, and most people get some things wrong. One mistake that is fairly prevalent on most e-commerce sites is the use of duplicate content. The presence of duplicate content on […]
Unlike other forms of content marketing, e-commerce marketing strategies don’t just focus on driving visitors to sites. With just a few words, great writers can raise brand awareness, convince shoppers to buy products, and generate articles that users share throughout social media. As it’s rare for any website visitor to enjoy a ‘hard sell’, striking […]
The navigation of a website is one of the components that influence SEO and conversions. When users enter a particular site, they must be able to find their way around without struggling. Complex navigation is one of the leading causes of high bounce rates. One way to improve the navigation of your site is to […]
Most people know that having a high click-through rate is important for a business’ online marketing efforts. Some, however, may not be aware that click-through rates mark the difference between which ads get shown and which don’t. Coupled with a solid SEO strategy, determining ways to improve upon your ads’ click-through rate can bring more […]
Time and again, arguments have been made for and against paid advertising, especially if a business is already working on their SEO. Some businesses may choose to focus on SEO, as they believe that they can reach out to a wider audience without spending a penny.
From an accessory advertising tactic, content marketing has grown to become a focal point of modern marketing. In fact, marketing experts foresee that content marketing will be a $300 billion industry by 2019. This just goes to show how much importance businesses are now putting in having valuable content in their websites.
Optimising a website for search engines involves a myriad of elements. The structure of URLs is one of those elements, although a lot of website owners don’t give it due relevance. The URLs on your site may lower or improve search engine rankings. One best practice for URL structuring is making it readable for humans. […]