If you realise that your e-commerce site is turning visitors away or has an unusually high shopping cart abandonment rate, you need to act fast lest you lose out on loads of revenue. What you need in such instances is to entice site visitors to take distinct steps that will benefit your business. Conversion optimisation […]
The optimisation and performance of your site depend heavily on how visitors can load the page and download content. Users who get frustrated by slow pages always seek alternative sites, leading to lost sales. Internet marketers have discovered that you can raise your conversion rates by at least 7 percent if your site is faster […]
Keywords have always and continue to be fundamental aspects in search engine rankings. When optimising a site, you will always hear about the importance of keywords. These are words that online visitors use to search for services or merchandise. It is essential to research the keywords that will benefit your site during search results. Getting […]
Reputation management is key when you have an online business. Your online reputation, which consists of reviews, competitors’ claims, forum discussions, and much more, directly affects not just how individual consumers view you, but how the Internet does: up to 10% of Google’s search engine ranking is based on reviews and reputation, for example.
The relationship between search results and web traffic is the reason companies spend money on SEO. Organic search results are page listings on search engines that appear when online users run queries. These results usually have relations to the search terms in use. Search engine optimisation seeks to increase a site’s position in these natural […]