As SEO professionals would tell you, staying abreast on the latest changes in Google’s algorithm is an essential factor for your SEO efforts. This is not an easy task, though: Google tends to change its search algorithm over 600 times, each year having more updates than the year before.
Maintaining, or even improving, your rankings would definitely rely on your knowledge of these latest changes with Google’s algorithm.
In recent years, Google has been doing its best to increase the speed of search queries as a way to improve their users’ experience. Recently, Google introduced Accelerated Mobile Pages, which makes content-rich web pages load even faster on mobile. Though AMP isn’t a ranking signal yet, it can affect your website’s impressions and click-through rate, among many others.
Changes with AdWords
Other than AMP, Google has also introduced changes with AdWords, something that you should keep in mind for your PPC efforts. For one, they have implemented a new ad format for local search ads, which will then appear within Google Maps on mobile and desktop.
In the near future, all you’ll need to do is to submit an image, headline, description, and URL, then Google will automatically create a responsive display ad for your business. All these changes reflect the increasingly-mobile world, with more people using the internet through their handheld devices.
It’s obvious, then, that businesses who fail to implement their online marketing strategies with a mobile-first viewpoint are wasting a huge potential to reach out to millions of people. Work with SEO professionals today, and stay abreast with the latest changes in Google’s algorithm to help you improve on your SEO efforts.
Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important, TechCrunch
Google AdWords Mobile Updates for 2016: The 5 Big Changes to PPC, 1BG.com