From an accessory advertising tactic, content marketing has grown to become a focal point of modern marketing. In fact, marketing experts foresee that content marketing will be a $300 billion industry by 2019. This just goes to show how much importance businesses are now putting in having valuable content in their websites.
Though more businesses have experienced success in their content marketing strategies, others have encountered difficulties. Some have failed to create a concrete strategy, while others simply don’t have a dedicated team to produce high-quality content. On the other hand, an unsuccessful content marketing program may have been caused by a shoddy website.
SEO and Content Marketing Working Hand-in-Hand
Today, content marketing and SEO should work hand-in-hand to bring your business website at the top of the search results. A successful content marketing program begins by ensuring that your website is search engine-friendly, from its structure to its inbound links. Fixing any issues on your site’s inner workings not only benefits your SEO, but also equates to a successful content marketing campaign.
You don’t have to limit yourself to written content, though. Now is the time to explore other forms of content, including videos and user-generated content.
Three categories can be used in measuring the effectiveness of your content marketing, namely site metrics, social metrics, and sales metrics. Site metrics offer insights on how well your website engages visitors, while social metrics gauges how interesting the audiences find your material. Sales metrics, on the other hand, shed light on the direct impact content marketing is having on your business’ conversions and revenue.
Now that content marketing continues to grow, its importance cannot be overstated. Work with an SEO professional today and see how your business can grow through a solid content marketing strategy.
Content marketing: understanding its role, value and ROI, Search Engine Watch
How To Make 2016 Your Best Content Marketing Year Ever, Marketing Land