Other than performance and speed, web design plays an important role in how well your website will rank in search engine results page. Consequently, the way your website is designed will have a dramatic effect on your website’s traffic.
Since the main goal of your website is to attract numerous visitors and ideally convert them into loyal customers, its design should be optimal to their experience.
Go for a Responsive Design
Now that almost everything, including search queries, is being done on mobile devices, it’s important that your website can be viewed perfectly on all kinds of devices. Current numbers suggest that an increasing number of people are using their phones to connect to the internet. Imagine the possibilities, especially when your website is able to adapt to any screen.
Maintain a Single Navigation
It’s important for visitors to find what they are looking for in your website within two seconds. Otherwise, they would immediately get frustrated and visit another website. Your website, then, should have a simple navigation menu that gives your users a clear path to whatever action you want them to complete.
Opt for a Simpler Design
Years ago, websites were considered well-designed if they contained lots of animation and flash. Today, however, users opt for clean and simple flat designs. Your website should focus on impressing your visitors with well-written content and irresistible offerings instead of unnecessary flash and animation, which not only irritates your visitors but also slows down the load time of your website.
In the end, it all falls down to you to determine the type of design you would like to see on your website. Make sure to work with web design professionals to make this vision a reality.
Improve Your Website’s Conversion Rates With These 6 Design Tips, Entrepreneur
Web Design Tips for Beginners to Drive Traffic to Your Website, Small Business Trends