A mobile website is a good idea to promote your company online, and responsive web design will provide that. However, you must know what makes that design effective. One aspect is communication with online users. An effective website must facilitate communication between your company and prospects or clients. It must also cater to the needs of the users. Know who you are targeting with your responsive design so that you can come up with content that triggers interaction.
Creating responsive website design should also be done after considering the navigation of the site. People on mobile devices don’t have the same screen privileges as those on desktops and laptops. Make it possible for users to find what they are looking for without struggling. The framework you use will also determine how responsive your site is.
Responsive Design and Bounce Rate
Bounce rate is one of the reasons you should insist on responsive design for your mobile site. A high bounce rate is one of the indications that your site is not doing well. High bounce rates result from visitors that enter your homepage and leave immediately. A responsive design can solve that by providing content that is suitable for mobile gadgets. Interactive content will keep visitors on your site longer.
Responsive design also involves using the right typography on different devices. Visitors will stay when they find legible content that doesn’t hurt their eyes. You should also utilise the right keywords to attract visitors that have an interest in what you have to say.
What Affects Responsive Design
Some factors can influence the responsiveness of your mobile website. Pixel resolution is one of the aspects that will impact responsive design. The screen of a mobile device adjusts to a suitable resolution for a site to display correctly. The loading speed of a site will also affect RWD. Even if you get everything right and have a slow site, users will leave as soon as they notice it. The screen size of devices will also influence the responsiveness of a site. RWD seeks to provide a site that responds to the different screen sizes to provide users with the best experience.
Responsive Web Design: What It Is and How To Use It, Smashing Magazine, 12 January 2011
12 Web Design Changes That Improve Website Bounce Rates, The Daily Egg, 24 April 2012
Responsive Web Design is Important for Your Site’s SEO, Business 2 Community, 30 July 2015