Internet marketing allows you to reach online users that you can convert into paying customers. Creating a viable marketing strategy should be done after taking into consideration some vital aspects of search engine marketing like pay per click. PPC advertising can tap into a different market because ads for PPC campaigns are for users looking for specific products and are ready to buy. PPC is more proactive as a marketing strategy since it doesn’t rely on organic search results for web traffic.
PPC is one of the ways that you can increase traffic to your site. A lot of people go online when they need to buy products or services. By providing paid searches that cater to specific search queries, you meet the needs of those particular users. When they click on your PPC ads, they end up on your site. The more clicks you get, the more the traffic. If the PPC campaign is done right, then you will end up with quality traffic of users looking to spend money.
Value of Conversions over Clicks
Understanding the difference between clicks and conversions in pay per click advertising will help you get more out of your campaign. What makes a conversion different from a click is the purchasing action. When a searcher clicks on a PPC advert and ends up buying that product, then that counts as a conversion. The Measure of PPC success is how many clicks turn into conversions.
One plus point that marketers get with PPC is that it is measurable. Tools like Google Analytics make it possible to analyse how a PPC campaign is fairing. PPC ads that don’t bring in any traffic or conversions are just money pits. From the start of a PPC campaign to the finish, utilise applications that will facilitate an effective plan. There are tools for keyword research, viewing competitor ad formats, bidding management, keyword editing and traffic estimation, among others. Consult your marketer to find out which tools will be suitable when structuring and analysing PPC campaigns.
The Beginners Guide to Online Marketing Chapter 7: Find Customers Through Paid Channel Advertising, Quick Sprout
9 PPC Tools That’ll Give You a Leg Up on the Competition, The Daily Egg, 25 July 2013