Reputation management is key when you have an online business. Your online reputation, which consists of reviews, competitors’ claims, forum discussions, and much more, directly affects not just how individual consumers view you, but how the Internet does: up to 10% of Google’s search engine ranking is based on reviews and reputation, for example.
A poor review or claim is something you’ll want to defuse, not destroy. Rather than getting a poor review removed, reputation management means knowing how to navigate the online landscape and please your customers.
This is where social media comes in. Platforms like Twitter and Facebook are hotbeds not for reviews, but for everything that shapes a business’s online reputation. Having an active social media presence lets you take in and deal with poor impressions of your business, and “send out” good ones.
It’s more difficult to highlight good reviews you’ve already received. Independent reviewers often exalt your business, but they may not know how to promote it. Often, you’ll want your online business to have a review acquisition model: some way to get good reviews and make them stick. In other words, there are lots of good reviews, but the best reviews already dovetail with your search engine optimization strategy.
One way to highlight good reviews is to incentivize leaving them (such as through discounts); provide the would-be reviewer with relevant keywords and statements, within reason, and you’re in business. Of course, other ways exist. That is where SEO experts who have experience in this area can help you.
How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line, shopify.com
FIVE STEPS TO GET GOOD PRODUCT REVIEWS & IMPORTANCE FOR SEO, outerboxdesign.com