Most people know that having a high click-through rate is important for a business’ online marketing efforts. Some, however, may not be aware that click-through rates mark the difference between which ads get shown and which don’t. Coupled with a solid SEO strategy, determining ways to improve upon your ads’ click-through rate can bring more visitors to your websites.
Choosing the Right Placement
Keep in mind that the position of your ads will have a huge effect on its click-through rate. Better ads appear higher on the search results page, and thus earning more clicks. Furthermore, more users tend to spend more time reading these top ads, so it pays to invest in premium ad placement.
Adding Sitelinks and Extensions
With extensions, you can add more information regarding your products and even your contact details. Sitelinks, on the other hand, are a type of extension that can add additional navigation into your site from the ad copy.
Using Great Images
For advertising platforms that allow the use of images, it’s only wise to use strong images in your ad. These images should be formatted correctly and should be of high quality. More importantly, go for an image that’s very much likely to catch a viewer’s attention.
Offering Great Deals
When it comes to offering a great deal with prospective customers, it’s best to offer them a discount over an affordable price. According to marketing experts, putting your price in an ad only reminds people that they have to spend money. Even better, you can give away something for free.
As always, it’s best to test these first before publishing them. After all, there’s no one-size-fits-all strategy to increase your click-through rate, so find out which brings more success to your marketing strategy.
3 Steps to Improve Your Ad’s Clickthrough Rates, Entrepreneur
8 Quick Ways to Increase Your AdWords CTR, Search Engine Land