Search Engine Optimisation
If you haven’t tried using search engine optimisation in you online marketing scheme, then maybe your business website hasn’t received enough traffic yet. Modern business in the Midlands cannot survive the competitive environment we have today without effective SEO techniques, as these techniques help their potential clients locate them online when looking for their services and products. Our team of experts will enhance your online visibility to your intended audiences and help you reach and surpass your organisation’s profitability goals.
The process of enhancing a site’s rankings on search engines is what search engine optimisation entails. Chief among the aims of the strategies used is to ensure that your firm’s site reaches and stays at the top of organic search results pages of search engines like Bing, Google, and Yahoo. It is after you accomplish this objective that potential visitors will find your website when they make online queries that relate to the name of your company, its products or services.
Is Search Engine Optimisation Necessary?
For the success of an enterprise, there must be the conversion of leads to paying customers. Statistics back this fact with search engine optimisation being the top source of leads at 94%. It is followed closely by social media, emails, and blogs at 85, 79, and 68 percent respectively. Surprisingly, the strategies that a Buckinghamshire company implements are directly proportionate to the conversion rates it receives. When starting out in search engine optimisation, a firm’s conversion rates stand at 2%. That figure quickly raises to 10% or more if the proprietors decide to invest further in search engine optimisation strategies by adopting advanced techniques or making the online marketing campaigns long-term.
Do You Need to Optimise for Google?
The fact that Google commands close to 70% of the search engine market share has inspired us to fashion our services to its commendations. When you get a dominant position on Google, the rest of the search engines will be yours for the taking. Note that over 90% of online visitors make frequent use of search engines for their various activities.
Our White Hat Strategies
While some unscrupulous online marketing agencies and freelancers use “black hat” methods like cloaking, spamming, and keyword stuffing, we only apply “white hat” techniques to optimise websites. Search engines dislike the dishonest methods and often penalise websites for applying them. With us, you are assured that the optimisation of your Buckinghamshire business site will be as a result of methodologies that conform to Google’s Panda and Penguin algorithm updates.
How We Do It
We apply intricate guidelines and clever methods during your site’s architecture, design, coding, content, linking, and promotion. The process starts with in-depth research on the key phrases that potential visitors to your site use in their Google searches.