For some marketers, remarketing is something that businesses should avoid at all costs. Surprisingly, they are advising against this method either because they’re doing it all wrong or they have a poor understanding of this concept. Contrary to what they may tell you, your business should definitely consider remarketing because of all these benefits it can offer your pay per click strategy.
An Increase in Conversion Rates
Contrary to what other marketers might say, conversion rates actually increase when more users see an ad within these remarketing campaigns. Though these click-through rates tend to decline over time, those who do click on your ad are twice as likely to convert.
This is because remarketing provides visitors with a gentle reminder to finish what they have been doing on your site. While they’re at it, your branding and messaging is reinforced to that user every time.
The Overblown “Creep Factor”
Some marketers believe in the notion that the more times a person sees an ad, the less likely they are to click on it. People, they say, tend to get tired of seeing the same thing over and over again.
This is not the case with so-called “creepy” remarketing ads, though. In fact, these ads fatigued at half the rate of non-remarketing targeted ads.
A pay per click strategy is definitely the last thing you’ll think of when thinking of ways to build your brand. After all, it’s pretty difficult to build a brand armed only with tiny text ads and a limited amount of character space.
With display remarketing, you can infuse a lot of creative magic into an image ad, thus making it easier for your customers to remember your brand. In the end, being remembered is something that you should aim for.
10 Remarketing Facts to Make You Rethink Your Entire PPC Strategy, Wordstream
11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy, Social Media Today