On page SEO refers to the optimisation of an individual web page to improve its rankings on search engines. This optimisation technique concentrates on the HTML code and content of a page. Using relevant keywords and providing quality content are also factors that every site owner should know by now. Having social sharing buttons on a web page is another element that will improve rankings. Long tail keywords with modifiers will also rank higher in search engines. Using multimedia such as videos, images, and infographics on a web page will spruce up content and break the monotony of text.
Up Selling and Cross Selling
Upselling and cross-selling are effective strategies in business. Upselling is offering a customer more of the product that they are purchasing. Cross-selling is providing goods or services that accessorise a specific purchase. To fully take advantage of upselling and cross-selling, it is essential to understand what users are looking for. Upselling and cross-selling can help attract more traffic to your e-commerce site.
Being available on mobile devices will significantly improve your search engine rankings. A lot of online users are on mobile devices. Having a mobile website makes it possible for potential shoppers to find your products on their devices. You can have a separate mobile website or make the current one mobile-friendly to reach those prospects. If users can complete all their purchases on your mobile site, then it will keep them coming back.
Out of Stock Products
One problem that online merchants face is when products go out of stock. What do you do with that particular page? One tactic is to have a 404 message when users land on that page. A small website can alternatively display related products that customers may buy. If products are out of stock temporarily, then that should be clear to users.
Securing a Site
Keeping your e-commerce website secure is one way to improve its rankings. E-commerce website requires shoppers to provide personal information such as credit card data and that needs to happen on an encrypted site. Protecting that information improves the credibility of your site on search engines like Google.
50 Ways to Make Your First Sale: Be Accessible on Mobile Devices, Shopify
On Page Optimization – A Complete Walkthrough, Search Engine Journal