Selling products online is big business, but it only works if the e-commerce site is up to par. Creating an e-commerce website can be quite challenging, and most people get some things wrong. One mistake that is fairly prevalent on most e-commerce sites is the use of duplicate content. The presence of duplicate content on an e-commerce website can go terribly for SEO because Google does not take it very well. Lack of substantial content, otherwise known as thin content, is also another mistake in e-commerce sites.
Onsite Duplicate Content
When Google notices that a particular site has onsite duplicate content, it gets rid of it and doesn’t display it in search results. On-site duplicate content refers to a site that has the same information on the homepage and other internal pages. If searchers don’t see your content, then they won’t have any reason to visit your site. It means that your site will fall in rankings. Search engines don’t view duplicate content as reliable for online users. On-site duplicate content takes many forms such as duplicate URL paths, session IDs, product review pages, shopping cart URLs, and internal search results among others.
Offsite Duplicate Content
Duplicate content can also occur offsite meaning that more than one e-commerce website has the same content. Non-originality in content creation is one of the reasons for such errors. It is essential that an individual site has unique content. There are various tactics to avoid offsite duplicate content like keeping off the use of manufacturers’ product descriptions. Providing different products feeds will also help. Offsite duplicate content can be your fault or that of a competitor’s, so be cautious.
Handling Thin Content
Another common mistake is assuming that users are just on the site to shop; and therefore, won’t pay much attention to the content. Presenting thin content to online shoppers can get you penalised by search engines, consequently affecting SEO. Ensure that every word counts for something in your product descriptions, reviews, and guides. Make content consumable and attractive to users.
Common SEO Problems of E-commerce Sites searchenginewatch.com
Dealing With Onsite Duplicate Content Issues searchenginewatch.com