The microblogging site, Twitter, has become extremely relevant in SEO. With over 600 million daily searches, Twitter provides a useful platform for businesses to maximise website optimisation. Utilising Twitter is the best way to integrate the use of this particular social medium into your SEO strategy. To ensure that you are using Twitter effectively, you will need to follow best practices.
Choosing the Right Username
Picking a username for your company’s Twitter account is as important as any other aspect of online marketing. The username you choose will reflect the image of your enterprise. It is the way people will identify your company online, so select an account name that represents your brand. Make a username that’s easy to recall. The account name should be consistent with the function of the account; if the account is for customer services, then pick a name that tells users that.
Just creating a Twitter account is not sufficient; it must be visible to attract the activity you want. The best way is to follow the right people. Start by following your customers, suppliers and business associates. Following competitor brands will also boost your visibility. Use your Twitter account to talk to your followers and the people and brands you follow. Learn how to tweet at regular intervals.
One of Twitter’s best practices is to know how to structure tweets for maximum effect. The first 42 characters have the biggest impact on users and should be engaging enough to retain their attention. Research shows that tweets with less than 100 characters receive more engagements, about 17% more.
It is possible to target specific keywords when using Twitter to get the most out of site optimisation. First, find the best performing keywords and then identify the right time to use them. Look for moments when audiences will be open to receive your message. The hashtag feature on Twitter is a good way to integrate strong keywords when tweeting. Use keywords to engage users through mentions and replies.
10 Tips to Improve Your SEO Using Twitter, Search Engine Journal, 28 March 2011
How to Use Twitter for Business and Marketing, Social Media Examiner, 10 April 2013
The Ideal Length for All Online Content, Buffer Social, 31 March 2014