Keywords have always and continue to be fundamental aspects in search engine rankings. When optimising a site, you will always hear about the importance of keywords. These are words that online visitors use to search for services or merchandise. It is essential to research the keywords that will benefit your site during search results. Getting the right keywords is key to attracting the online visitors that you want to your site.
When searching for the right keywords to use, several tools will come in handy. Search engines offer research tools such as Google Keyword Planner and Bing Webmaster Toolbox. Others include Wordpot, SEMRush, KeywordSpy, and Keyword Discovery, just to mention a few.
The Right Keywords
The right keywords should attract the right type of audience and suit the content. It is paramount to understand the different types of keywords that you can use on your site. When optimising a site, it is necessary to set keyword goals. Research should also include an understanding of what type of audience you want to reach and the search terms they use.
Value of a Keyword
The value of a keyword is one of the considerations to make when doing SEO. How much a keyword is in use is a good metric for evaluating its value but it should not be the only one. One way to access the worth of a keyword is to consider its relevance vis-à-vis the content. Keywords should lead users to content that will help them find what they are looking for. Another useful tactic is to check out the competition that is using certain keywords. How do they rank on search engines?
Long Tail vs. Short Tail
When picking the keywords for your site’s optimisation, you have to think about the short tail and long tail keywords. Short tail keywords are more generic like, for instance, a user searching for “cars”. Long tail keywords, on the other hand, are more specific in their queries, for example searching for “most efficient fuel cars”. Short tail keywords generate a lot of traffic while long tail keywords offer enhanced search volume. Long tail keywords also have fewer bids. When deciding between the two options, it helps to get proper analyses of how they will affect the ROI of your optimisation.
Three Free Keyword Research Tools, searchengineland.com
HOW TO DETERMINE THE COMMERCIAL INTENT OF KEYWORDS, quicksprout.com
What is the difference between long tail keywords and short tail keywords?, quora.com