The navigation of a website is one of the components that influence SEO and conversions. When users enter a particular site, they must be able to find their way around without struggling. Complex navigation is one of the leading causes of high bounce rates. One way to improve the navigation of your site is to include keywords strategically. First, learn about the most popular keywords that searchers use to land on your website. Start by inserting keywords in the title, then the header. Place keywords in the links that lead to products but be cautious about stuffing.
Customer-focused vs. Company-focused
Site owners get navigation wrong when they can’t differentiate customer-focused and company-focused navigation. Structuring a site to meet the needs of the company will impact SEO negatively. Understand that what is best for your company is not necessarily what suits customers. For example, arranging navigation to showcase the company’s departments doesn’t do much for the clients. In such an instance, visitors will enter the site, find it doesn’t suit them and leave immediately. Customer-focused navigation makes it easier for clients to find what they are looking for.
Top and Secondary Level Pages
Deciding on the top level and secondary level pages is crucial for site navigation. Your website has pages that are more important than others. There is that information that you want visitors to have access to as soon as they enter the site. The most vital pages on your site are the top level. When you know which the top pages are, it makes it less taxing to organise the site’s navigation structure. The best way to create top level and secondary pages is to understand what users intend to find when they come to your site.
After putting everything in place for your site’s navigation, test it out and analyse the results. Don’t presume you did everything right the first time; and therefore, no need to restructure. Gather information to see how users are handling the site. Use a variety of testing strategies such as analytics, multi-variate testing, A/B, and user tests.
Keywords, Text Links & Navigation Design searchengineland.com
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