Link building is something that has grown quite difficult in recent years, now that Google has been hell-bent on devaluing links in its algorithms. Backlinks are still a hugely important ranking factor for SEO, though Google is opting for ones that are natural and with content worth linking to.
Link Building Today
In the past few years, link building has grown from a dodgy practice into a method that lets you market your brand and website to your niche with the primary goal of creating a relationship. The more online relationships you’re able to create, the more authoritative PageRank will view your page, consequently improving your rankings.
Fostering online relationships is no longer about paying people for thinly-written content. How can you ensure that your link building campaign will yield satisfactory results?
Your ultimate goal in your link building efforts should be to become an authority in your niche. You can achieve this by being quoted on reputable websites and publications. The question now becomes: how?
Start by looking for sites in your niche that are holding interviews with other bloggers. Then, reach out to them for an opportunity to be featured.
Now, simply publishing infographics is not enough. These should be interactive, something that would make your target audience grow and learn, while you’re also learning more about your target audience. Creating an engaging infographic begins with a thorough research that yields compelling data.
Finally, contributing high-quality content to authoritative websites can be in the form of guest posts. Make sure that you start utilising your content partnerships by collaborating or co-authoring with a content partner on your next gust blog post.
Every Link Building Tactic You Need to Know in 2016, Search Engine Journal
Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015, Quicksprout