The relationship between search results and web traffic is the reason companies spend money on SEO. Organic search results are page listings on search engines that appear when online users run queries. These results usually have relations to the search terms in use. Search engine optimisation seeks to increase a site’s position in these natural results. The web traffic a site receives will depend on the percentage of search results it gets. There is research that states that over 60% of the traffic to a website comes from organic search results.
When conducting search engine optimisation, one of the fundamentals to consider is the content. The type of content you have on your site will have great implications. It is part of the image of your site. The structure and layout of content will speak a lot about the organisation of a site. Content that is not of good quality will reflect poorly on a website as well as the brand as a whole.
To develop the right type of content, it is essential to learn what your customers are looking for. Customers online are intent-driven. When they search online for particular services or products, they are excepting to find certain aspects. Understand what those intents are and build content that caters to them. It is crucial to learn the customer journey online and then proceed to provide it. Take some time to know your niche market and what type of content suits their needs.
Connecting with Prospects
Good content is about connecting with online users. Building relationships with prospects is one of the ways that you can make your content work for your business. One tactic to building connections is to make content interactive. Give customers a chance to dialogue with you and each other. Posting on social media like Facebook and Twitter is an effective way of building relationships. Provide content that is educational and thought-provoking. Customers should see that you are offering them something better.
Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment), conductor.com
Why and How to Build Customer Relationships with Website Comments, entrepreneur.com