If you realise that your e-commerce site is turning visitors away or has an unusually high shopping cart abandonment rate, you need to act fast lest you lose out on loads of revenue. What you need in such instances is to entice site visitors to take distinct steps that will benefit your business.
Conversion optimisation is one of the best SEO techniques you can employ to turn site visitors into paying clients. A conversion is the particular action you wish the visitor to take. It is meant to lure the visitor to buy, register, download, opt-in, click to chat, refer a friend, or make a call to enquire more about a service or product.
The Importance of Call-to-Action Buttons
If potential customers aren’t clicking on the call-to-action button, you are not making sales.Your call-to-action buttons are your site’s focal points. An internet marketing firm will help you transform from the traditional “buy now’ or “add to cart” to something more attention-grabbing and interactive. Also, the site optimisation expert will help you choose the best colour, position, size, shape, and text to use for the button.
The Uses of Landing Pages
You need a well-designed and informative landing page if you want to increase conversions. After doing everything to draw visitors to your site, converting them into leads is what you need to do, and landing pages are the right tools to achieve that objective. An e-commerce site with transactional pages for each of the items on sale is what you need. Landing pages will also be necessary for online bookings, free giveaways, and building relationships and trust.
What Multivariate A/B Testing is All About
When an internet marketing specialist carries out a multivariate test, he or she treats your webpage as a collection of aspects like images, text, buttons, and headlines that have various effects on your site’s conversion rates.The main aim of multivariate testing is to determine the variations of the units that bring about the highest conversion rates. Alternatively, A/B testing is the creation of a different version of your webpage and driving traffic in equal measure to the original and the new webpage. It is carried out to test how a single variable on your site affects conversions.
“Call to Action” Buttons: Guidelines, Best Practices and Examples, Hongkiat